MBA – Executive track
OVERVIEW OF THE MBA – EXECUTIVE TRACK
In a deeply changing world and in an increasingly competitive environment, there are many new challenges to rise to – how to build sustainable value; transformational and positive leadership; global and systemic decision-making; managing innovation and change; managing and capitalizing upon multicultural dynamics.
The objective of the Executive track is to train the new generation of leaders who will have the capacity to take up these challenges.
MBA – Executive track is targeted at people having responsibilities in an organization and who have a career development project towards a new role involving leadership and human competences. This MBA program was designed to enable executives to continue working at the same time: 2 intakes per year, 4 immersive face-to-face days + 16 online hours every 6 weeks.
IÉSEG MBA is accredited by AMBA.
Pr. Pascale PATAT-DUBOUIS
Today’s organizations need changemakers who have the analytical, strategic and human skills that will enable them to inspire their teams and stakeholders towards a sustainable future. The philosophy behind the Executive track is to provide executives and managers with the knowledge, competences and confidence to develop their positive leadership and create sustainable performance for their organizations. These two pillars, alongside the development of a strategic mindset in a changing world, and the leadership of innovation, form the four key competences that you will develop through a series of interactive sessions, integrative projects, and two learning expeditions.
During the program, you will interact with subject-matter experts who also have corporate exposure, and with other executives whose experience in different roles, sectors and cultures will enable you to put your own experience in perspective and enrich it. Alongside covering the essentials of contemporary business and management, the personalized elements of the program, especially the one-to-one career and personal development coaching and the professional consultancy memoire, will enable you to take stock of your experience to identify and pursue ambitious personal and career objectives through personal transformation.
Whether you are considering boosting your existing career, further asserting your legitimacy, are contemplating a change of professional direction, or would like to better leverage your experience and expertise, IÉSEG MBA – Executive track will provide you with the competences and the confidence to lead at a higher level towards a sustainable future. All the best as you undertake this transformational and rewarding journey.
MBA – Executive track – Presentation
KEY BENEFITS OF THE MBA – EXECUTIVE TRACK PROGRAM
- A unique and innovative approach supported by our desire to train participants in positive and sustainable leadership.
- Professional and personal growth module: identification of personal and professional assets, reflect on the aims of the participant for the future, engage with other stakeholders, so as to find his place as a future global leader in a changing society.
- A customizable learning experience (electives, professional consulting thesis).
- Speakers who are both academic and professional experts.
- The various origins of our participants guarantee cultural diversity in class.
- IÉSEG MBA HUB: By joining IÉSEG’s MBA HUB, participants join a highly diverse community that facilitates collaboration and exchange across the three tracks: Leadership & Coding, International and Executive.
- IÉSEG School of Management, accredited by AACSB, EQUIS and AMBA, is ranked among the top 10 business schools in France and recognized by the Financial Times as one of the best business schools in the world.
WHY DO AN MBA – EXECUTIVE TRACK
- DEVELOP YOUR COMPETENCES
As the world evolves, so do the competences one needs in order to play a leading role in the future of organizations. The program is designed to enable you to develop the skills to grasp the key dynamics taking place in organizations and in the macro environments, so as to create desirable futures at individual, organizational and societal levels.
- EXPLORE NEW POSSIBILITIES
With the IÉSEG MBA – Executive Track, you will be able to explore new ways of thinking, creating and innovating. We provide you with a range of electives (at IÉSEG and abroad) so you can create your own path and give your program the identity you want. Also, as it is important to experiment and learn from other contexts, you will go on two learning expeditions to discover how business is done in different environments.
- EXPAND YOUR IMPACT
At IÉSEG, we want MBA – Executive Track participants to expand their impact during the program. In the professional and personal growth module, you will identify personal and professional assets, reflect on your aims for the future, engage with other stakeholders, so as to find your place as a future global leader in a changing society.
You will also develop subject matter expertise in the domain of your choice, by producing a professional consultancy thesis. You will identify an applied problem connected to your professional interests and objectives, and apply the latest knowledge and rigorous techniques to propose a set of innovative recommendations.
Objectives of the MBA – Executive track
- Lead in an international and intercultural environment
- Lead organizations with a strategic mindset
- Develop a personal leadership stance for impactful collective mobilizations
- Lead innovation for responsible and impactful transformations
- Operate and create value in an ethical and sustainable manner
- Integrate various business disciplines to create solutions to complex problems
DURATION AND FREQUENCY
The MBA – Executive track was designed to enable executives to continue working at the same time.
16 months of training, part-time:
> 8 modules each with 4 immersive face-to-face days + 16 online hours every 6 weeks
> Individual career and personal development coaching
> Capstone project: professional consultancy thesis or entrepreneurial project
IÉSEG’s MBA – Executive track is:
- Average age: 43
- Work experience: 18 years
- Number of nationalities: 9
- Gender: 36% women and 64% men
The participants of the MBA – Executive track have diverse profiles allowing them to bring a great wealth of exchanges and projects. This diversity is reflected, in particular, by the different sectors from which they arise and the variety of the jobs that they perform.
|> Public Works/Building Materials
> Wholesale Trade
> Culture, Sports and Leisure
> Education, Training
|> Equipment for Professional Activities
> Real Estate
> Pharmaceutical Industry/Animal Health
> Research and Innovation
Delivered in a modular format over 16 months, the program integrates the latest knowledge, tools and techniques to provide you with the competences to think through our VUCA world and create sustainable value for positive impact on society and organizations. It brings together, in a unique learning journey, the pedagogical and human value of face-to-face, immersive four-day workshops with the advantages of preparatory online interactions.
This format enables participants to interact with your peers in the hub, international academic experts and valuable industry practitioners and alumni.
The program consists of eight modules, a customizable elective component, and two reputation-building elements (growth and career development strategy and capstone project).
In order to personalize their learning experience, the participants choose from a series of electives each semester. Project Management, Luxury Marketing, Big Data Analytics, Artificial Intelligence and Strategic Innovation, Fintech are examples of the electives to choose from.
Capstone project: professional consultancy thesis
During the latter part of the program, participants work on a Professional consultancy thesis with the guidance of a dedicated academic advisor. The purpose of the project is to enable participants to work on a concrete organizational or business problem, in the process of developing expertise in the domain of their choice and developing their capacity to design effective interventions in organizations.
A Professional Advisory Board including external personalities is working on the directions of the program to ensure that they meet the requirements of businesses.In addition, an education committee including all IÉSEG faculty and CEGOS experts who provide teaching in the program initiates innovative teaching modes in the various modules.
> Mastering Accounting and Finance (6 ECTS)
> Financial accounting,
> Measuring and reporting financial information,
> Performance measurement,
> Budgeting and control,
> Practices of management accounting,
> Financial analysis,
> Financial ratios,
> Time value of money,
> Financial risk,
> Factors affecting financial investment decisions.
> Understanding Business Cycles and Transformations (6 ECTS)
> Business economics,
> Economic concepts for market analysis,
> Economic cycles,
> Major trends and industry transformations,
> Scenario planning,
> Organizational transformations,
> Building agile organizations.
> Tackling Grand Challenges (With Learning Expedition 1) (6 ECTS)
> Sustainability and organizations,
> Sustainable Development Goals,
> Climate change,
> Systems thinking,
> Stakeholder engagement,
> Business ethics,
> Corporate social responsibility,
> Equity and inclusion in organizations,
> Environmental and social governance,
> Reporting, Measurement and communication of ESG outcomes.
> Fostering Entrepreneurship and innovation (6 ECTS)
> Key concepts of entrepreneurship,
> New venture strategies,
> Characteristics of entrepreneurial firms,
> New product development,
> Business model innovation,
> Frameworks for innovation processes,
> Design thinking,
> Value proposition frameworks,
> Research and development strategies and processes,
> Innovation challenges.
> Developping a strategic mindset (With Learning Expedition 2) (6 ECTS)
> Vision, mission and objectives of the firm,
> Frameworks for strategic analysis,
> Processes of strategy formulation,
> Defining competitive advantage,
> Corporate governance,
> External and internal analyses,
> Value chain analysis,
> Resources and capabilities,
> Issues in strategy implementation,
> Evaluation of business performance.
> Becoming an Authentic and Holistic Leader (7 ECTS)
> Understanding the components of authentic leadership,
> Key leadership issues,
> Leadership mindset,
> Trust & performance,
> The essence of formulating a 360° view- team development,
> Watching yourself & learn,
> Inspirational vision of one’s own leadership,
> Cross cultural and cross-generational leadership.
> Acquiring a 360 Degree View of Organizations (8 ECTS)
> Organization theory,
> Organizations impact,
> Supply-chain management and production,
> IS organizations,
> Organizational behavior.
> Managing Sustainable Organisations (8 ECTS)
> Marketing management in an international environment,
> HRM (SWP, new trends, engagement)
> Research and Consultancy Methods (3 ECTS)
> 3 days on site seminar: consultancy project,
> Introduction to research,
> Research methods: Research terminology, Literature review process and analysis of published research,
> Quantitative research,
> Causal theories,
> Hypotheses and testing, etc.
> Qualitative research approaches,
> Mixed methods,
> Issues in data collection,
> Validity and reliability of research.
> Career Development (4 ECTS)
> Vision of professional goal and strategy,
> Multi-step action plan to achieve professional goals,
> Know how to use personal and professional network,
> Personal branding,
> Onboarding Seminar (1 ECTS)
> One day seminar (team induction).
Students have to take a minumum of TWO Electives. Students may take two additional electives (i.e., a Maximum of FOUR).
> Project Management
> Initiating as a project,
> Defining project planning,
> Issues in executing the project in line with budget,
> Time and scope requirements,
> Control and management of the execution of a project,
> Transfer of the results of a successful project.
> Luxury Marketing
> Luxury consumption patterns: segmenting the market,
> Understanding purchasing process,
> Developing a relationship with customers,
> Luxury brands development: brand extension, licensing and co-branding,
> Luxury Product/service, price and portfolio: integrating creativity and design, managing quality,
> Fixing and managing price,
> Managing the Portfolio,
> Luxury brand communication: Luxury retailing and business models,
> Managing internationalization.
> Big Data Analytics
> Foundations and applications of CRM,
> Analytical CRM,
> Customer lifecycle analytical approaches,
> Identification of good prospects for customer acquisition,
> Customer development via up-selling or cross-selling,
> Customer attrition/retention management,
> Big Data and anlaytics managerial problems and techniques.
> Artificial Intelligence and Strategic Innovation
> Artificial Intelligence (AI) for business,
> Overview of machine learning,
> Supervised learning,
> Unsupervised learning,
> Reinforcement learning,
> Deep learning,
> Organisational, managerial and ethical implications of AI,
> AI use cases and applications,
> Strategic innovation, dealing with AI and emerging technologies.
> Fintech industry overview,
> Fintech vs. traditional financial services;
> Industry segmentation,
> Main segments and markets (challengers banks, payment institutions, p2p lending and other lending, compliances businesses, BNPL),
> Fintech business models: from D2C (direct to consumers) to B2B2C,
> Partnership and platform economy,
> The fintech value chain,
> Legal and compliance,
> Open banking and PSD,
> Creating a fintech product and challenges.
> Consumer Behaviour
> Models of consumer behaviour,
> Cultural influences on consumer behaviour,
> Personal and social influences on consumer behaviour,
> Psychological influences on consumer behaviour,
> Responsible marketing and vulnerable consumers.
> Business Development Strategy and Commercial Techniques
> Understand the changing nature of customer requirements in business contexts,
> Understanding the challenges posed by digitialization of business environments and learn ways to harness these ame to your advantage,
> Understand the importance of customer centricity as key to the success of organizations,
> Understanding the role of marketing and sales in business contexts.
> Professional consultancy thesis or professional experience report ( including entrepreneurial experience or regular work experience )
Increase learning efficiency
Encourage you to put into practice new concepts learnt
Stimulate discussions between participants and with contributors
Alternate personal work and group work
Encourage you to take a step back and gain new insights
Deepen understanding of issues tack
Blended learning via a collaboration platform dedicated to program participants
Courses and modules are assessed via a variety of assignments (e.g., pre-work, in-course work, post-course assignment), which constitute an integral part of the Participants’ learning experience, development and transformation.
The program is conceived so that there is a mix of individual and group assignments, oral and written work.
The weighting of each piece of assessment of a course / integrative project is communicated in the corresponding syllabus (on IÉSEG-online).
A module’s grade is calculated on the base of final grades of the courses comprised in the module and the final Integrative Project grade, weighted by the corresponding number of ECTS credits.
Information about the MBA – Executive Track is as of October 2023 and may be subject to change.