1 year
MBA – Leadership and Coding track
Lead digital transformations and code the future of business.
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English
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Paris
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€39,000
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September
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97 ECTS
Accreditations
OVERVIEW OF THE MBA – LEADERSHIP AND CODING TRACK
The MBA – Leadership and Coding track is a one-year MBA program based in Paris, designed for professionals with at least 3 years of work experience.
The program aims to develop managers and changemakers with a cutting-edge learning journey combining state-of-the art business and coding courses.
Building on a fully integrated program combining Management and Coding courses in two respective global leading institutions, the MBA – Leadership and Coding track equips and inspires professionals who seek to understand the increasing complexity of a changing digital world in a career that leverages their analytical skills and their versatility in the language of both business and tech.
The MBA – Leadership and Coding track is part of the IÉSEG HUB MBA which offers three different specializations: an Executive track, an International track and a Leadership & Coding track. All participants benefit from the solid support of the hub in terms of career program, common modules and learning expedition, corporate events, alumni interactions etc.
You will be a part of a thriving, diverse community and interact with experts and fellow participants across three different MBA tracks.
In partnership with:
Directors’ foreword
Dr. Ghassan YACOUB
The way business is carried out is changing rapidly largely due to ongoing innovation and an increasing integration between business and technology. Managers will therefore need new competences to manage, lead, and shape the future of business. This new MBA offers a unique 2-in-1 learning opportunity aimed at: developing an agile and transversal managerial mindset to become changemakers; and acquiring coding skills and equipping managers with comprehensive skill sets to stand out in dynamic environments.
Boris PAILLARD
Managers of the future will need to be able to combine outstanding human and business skills to lead their teams with care towards sustainable strategies, along with coding skills to understand deeply how technology works. The latter can be used to streamline processes and invent the products and services of tomorrow. The MBA – Leadership and Coding track is a unique opportunity for you to learn both skill sets and differentiate yourself as a manager able to re-shape the world in a sustainable way.
MBA – Leadership and Coding track – Presentation
WHY DO AN MBA – LEADERSHIP AND CODING TRACK
- EXPAND AND SHARPEN THE SKILLS TO LEAD IN A CHANGING WORLD
Lead in a rapidly changing digital world: acquire and hone the skills needed to compete and collaborate in a changing, fast-paced environment, develop an agile and transversal mindset, in order to adapt to (and evolve in) fluctuating requirements and complex settings; learn to unlock innovation and recognize opportunities and challenges in times of continuous change. - ACQUIRE TECH SKILLS BY LEARNING TO CODE
Differentiate himself in a new world requiring new skills; learn both back-end programming languages and acquire front-end development skills; develop capacities to learn a new programming language, an extremely important skill in the domain of web development, very quickly. Coding will also help participants think differently as managers, widen their horizons and let them approach business issues from a multitude of standpoints. - LEARN TO ALIGN BUSINESS AND TECHNOLOGY FROM WORLD-CLASS FACULTY
Learn from top-tier international faculty in a pioneering partnership between a highly ranked and renowned international business school (IÉSEG) and the #1* ranked coding school worldwide (Le Wagon). In increasingly converging tech and business ecosystems requiring different sets of managerial skills, students will be able to align and integrate these two elements in a uniquely positioned immersive and integrated program.
*ranked on Switchup - BOOST THE CAREER AND BECOME A CHANGEMAKER
Whether participants want to integrate top companies, join or start their own start-up, or fast track their current career prospects, they get ready to accelerate their career with an adaptable, transversal, and transformational skillset. In a rapidly changing world, they will be ready to lead, manage, and execute complex projects and become a changemaker for a better society. - JOIN A DYNAMIC AND INSPIRING GLOBAL COMMUNITY
Be part of a diverse, global, and driven community based in more than 100 countries, combining the wide global network of both IÉSEG and Le Wagon. Learn and network with others, share and leverage potential opportunities, and grow from them.
Objectives of the MBA – LEADERSHIP AND CODING TRACK
- Acquire new business and tech skills and develop managerial and leadership capabilities as applicable to changing digital environments
- Develop ethical, responsible and sustainable approaches to business considering but not limited to digital imperatives.
- Mobilize collective action and lead responsible digital transformations at various levels.
- Adopt innovative solutions to complex business problems
- Perceive organizational problems from a multifunctional and strategic perspectives
DURATION
The program is offered on a full-time basis and consists of 13 months including 9 modules and 1 capstone project. The curriculum provides a strong foundation of theoretical knowledge, business, leadership and coding/web development competences.
IÉSEG’s MBA – LEADERSHIP AND CODING track is:
- Average age: 34 years
- Work experience: 10 years
- Number of nationalities: 6
- Gender: 86% women and 14% men
Class Profile
IÉSEG MBA – Leadership and Coding track attracts responsive professionals who have an interest in management, technological innovation, and an entrepreneurial spirit. We welcome participants from a diversity of backgrounds who are critical thinkers, potential leaders, and problem solvers with an international outlook. A technical academic or coding background is not required for admission.
PROGRAM CONTENT
The MBA – Leadership and Coding track is a one-year MBA program designed for professionals who seek to understand the increasing complexity of a changing digital world.
Building on a fully integrated program, combining management and coding courses from two leading international institutions, the program will help the participants to leverage their analytical skills and their versatility in dealing with both the languages of business and tech.
Based in Paris, the MBA is offered on a full-time basis and consists of 2 consecutive terms of courses followed by a 1-term capstone project. It’s designed for professionals with at least 3 years of work experience.
The program aims to develop managers and changemakers with an inspirational learning journey, combining state-of-the-art business and coding courses.
By joining IÉSEG’s MBA, participants join a highly diverse community that facilitates collaboration and exchange across the three programs. Participants develop expertise in their chosen track and widen their horizons by interacting with participants from other programs during common courses and activities, enabling them to develop a broader outlook on tackling challenges. Their learning experience via business games, live cases, simulations, entrepreneurial projects, equips them with the skills and the confidence to lead successful transformations in a variety of contexts.
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Electives
In order to personalize their learning experience, the participants choose from a series of electives each semester. Project Management, Luxury Marketing, Consumer Behavior, Business development strategy and commercial techniques are examples of the electives to choose from.
The choice of electives offered evolves every year to take current trends, access to experts, etc. into account.
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Capstone Project
The capstone project of the program is an important component that helps integrate learnings from the coursework through a significant practical project. In general, there are two options for the MBA capstone.
The first is to engage in a project of professional experience in the form of an internship, regular work contract or entrepreneurial effort that involves full-time commitment for four to six months. The second is to take up a professional consultancy thesis that seeks to address an applied managerial problem under the guidance of an academic advisor.
In both cases, the projects are structured within specific time frames following applicable guidelines. The most significant among the requirements is the submission of a structured professional project report or professional consultancy thesis. Participants are free to opt for the type of capstone they would do to complete the program within the overall time frame of the program.
ECTS
> Mastering Accounting and Finance (6 ECTS)
> Financial accounting,
> Measuring and reporting financial information,
> Performance measurement,
> Budgeting and control,
> Practices of management accounting,
> Financial analysis,
> Financial ratios,
> Time value of money,
> Financial risk,
> Factors affecting financial investment decisions.
> Understanding Business Cycles and Transformations (6 ECTS)
> Business economics,
> Economic concepts for market analysis,
> Economic cycles,
> Major trends and industry transformations,
> Scenario planning,
> Organizational transformations,
> Building agile organizations.
> Tackling Grand Challenges (With Learning Expedition 1) (6 ECTS)
> Sustainability and organizations,
> Sustainable Development Goals,
> Climate change,
> Systems thinking,
> Stakeholder engagement,
> Business ethics,
> Corporate social responsibility,
> Diversity,
> Equity and inclusion in organizations,
> Environmental and social governance,
> Reporting, Measurement and communication of ESG outcomes.
> Fostering Entrepreneurship and innovation (6 ECTS)
> Key concepts of entrepreneurship,
> New venture strategies,
> Characteristics of entrepreneurial firms,
> New product development,
> Business model innovation,
> Frameworks for innovation processes,
> Design thinking,
> Value proposition frameworks,
> Research and development strategies and processes,
> Innovation challenges.
> Developping a strategic mindset (With Learning Expedition 2) (6 ECTS)
> Vision, mission and objectives of the firm,
> Frameworks for strategic analysis,
> Processes of strategy formulation,
> Defining competitive advantage,
> Corporate governance,
> External and internal analyses,
> Analysis,
> Value chain analysis,
> Resources and capabilities,
> Issues in strategy implementation,
> Evaluation of business performance.
> Career Development (2 ECTS)
> Vision of professional goal,
> The specificities of the market,
> Multi-step action plan to achieve professional goals,
> Job search/internship tools: know how to use personal and professional network, job interviews (including group interviews),
> Specificities of recruitment processes in targeted companies in France or abroad.
> Management Information Systems (2 ECTS)
> Creating and sustaining a competitive advantage from digitalization,
> The disruptive effects of IT for organizations,
> Communicating more effectively between business and IT,
> Developing an understanding about high-potential IT innovations,
> Successfully managing IT projects.
> Operations Management (2 ECTS)
> Operations design decisions and how they relate to the overall strategies of organizations,
> Production management,
> Capacity planning,
> Aggregate planning,
> Managing inventories in various demand settings,
> Quality theories such as TQM, Six Sigma, Lean, etc.
> Human Resources and People Engagement (2 ECTS)
> Human resources and its link to strategy,
> HR functions and processes: workforce planning, recruitment and selection,
> Training and development,
> Performance management and compensation,
> New trends in managing people,
> People engagement.
> Leadership and Organisations (3 ECTS)
> Key approaches to leadership,
> Self-management and development as a leader,
> Effective decision making for leadership,
> Issues in coordinating efforts and leading teams,
> Structuring Organizations,
> Leadership challenges in dealing with the broader context,
> Handling complexity in the exercise of leadership in organizations.
> Marketing (2 ECTS)
> Elements of the marketing mix,
> Marketing Strategy: segmentation,
> Targeting & Positioning,
> Product strategy and branding,
> Services marketing,
> Marketing channels and retailing,
> Marketing communications.
> Research Methods (2 ECTS)
> Research terminology,
> Literature review process and analysis of published research,
> Quantitative research, principles, causal theories, hypotheses, and testing, etc.
> Qualitative research approaches,
> Mixed methods,
> Issues in data collection,
> Validity and reliability of research.
> French Language
> MBA – Leadership and Coding Track participants are required to take French classes throughout the program. Groups of different levels are formed at the beginning of the program to allow for an adapted learning experience. Classes are taught by IÉSEG’s French teachers.
> Programming Basics (1 ECTS)
> Algorithms & data structures (Array, Hash, Parse and store data from standards files (CSV, JSON, XML, HTML),
> Ruby doc for built-in classes,
> Text pattern detection with Regular Expressions o Web scraping with Nokogiri o Request and parse data from RESTful JSON APIs.
> Software Architecture 1 (2 ECTS)
> Concepts of object-oriented programming,
> Instance and class methods,
> Inheritance,
> Public vs. Private Interfaces,
> Routing users’ requests,
> Simulating a database with CSV files o In-depth understanding of MVC (Model View Controller),
> Database schema design & SQL,
> One-to-many, many-to-many relations and join table,
> CRUD in SQL (Create, Read, Update, Delete),
> Advanced JOIN queries,
> Connecting your DB to ruby with an ORM (Object Relational Mapping),
> Active Record Basics,
> Active Record Advanced: associations & validation.
> Software Architecture 2 (2 ECTS)
> Concepts of object-oriented programming,
> Instance and class methods,
> Inheritance,
> Public vs. Private Interfaces,
> Routing users’ requests,
> Simulating a database with CSV files o In-depth understanding of MVC (Model View Controller),
> Database schema design & SQL,
> One-to-many, many-to-many relations and join table,
> CRUD in SQL (Create, Read, Update, Delete),
> Advanced JOIN queries,
> Connecting your DB to ruby with an ORM (Object Relational Mapping),
> Active Record Basics,
> Active Record Advanced: associations & validation.
> Web Development and Product Design (4 ECTS)
> Product Design,
> UX & UI principles,
> HTML basics;
> CSS (selectors, properties, stylesheets’ organization),
> Atomic design principles,
> CSS techniques with flexbox & CSS grid,
> CSS media queries for Adaptive Design,
> Bootstrap basics & Responsive Grid System,
> JavaScript fundamentals,
> ES6 and differences to ES5,
> JavaScript Tooling (Babel, Webpack, yarn),
> DOM Events & AJAX, Product Pitch.
> Advanced Web Development (RAILS) (2 ECTS)
> MVC in Rails: Routing, Controllers, Params & Views, Models & CRUD in Rail,
> Adding gems to your project,
> ERB: Layouts, Partials and Helpers,
> Nested Resources and Namespaces,
> Refactoring an app with Services,
> Defining a Rails API.
> Machine Learning & Data Science (1 ECTS)
> Introduction to Data Science,
> Data sourcing using SQL,
> Data analysis using Python,
> Data visualization,
> Overview of machine learning and deep learning model.
> Developing Web Applications (AIRBNB)
> Collaborating on a Rails app with Git and Github,
> Testing in Rails with Rspec,
> Authentication with Devise o Omniauth and 3rd services’ login (FB, Linkedin, Spotify…),
> Users’ authorization,
> Search in Rails,
> Payment,
> Mailing,
> Geocoding and Maps,
> Background Jobs with Sidekiq,
> Image upload with Cloudinary & Continuous Deployment with Heroku.
> Wagon Projects (Final Project) (4 ECTS)
> Product’s target and unique value proposition,
> Prototyping on Figma to test your UX,
> Splitting work into user stories,
> Coding an original web app from scratch: from back-end to user- interface,
> Deploy your app on a production environment, Pitch your web app.
> Initiation to Programming Fundamentals
> Setup and Web 101,
> How the web works,
> Terminal basic commands,
> Git basic commands,
> HTML/CSS & Javascript foundations,
> General knowledge about tech workflows in a startup.
Students have to take a minumum of TWO Electives. Students may take two additional electives (i.e., a Maximum of FOUR).
> Project Management
> Initiating as a project,
> Defining project planning,
> Issues in executing the project in line with budget,
> Time and scope requirements,
> Control and management of the execution of a project,
> Transfer of the results of a successful project.
> Luxury Marketing
> Luxury consumption patterns: segmenting the market,
> Understanding purchasing process,
> Developing a relationship with customers,
> Luxury brands development: brand extension, licensing and co-branding,
> Luxury Product/service, price and portfolio: integrating creativity and design, managing quality,
> Fixing and managing price,
> Managing the Portfolio,
> Luxury brand communication: Luxury retailing and business models,
> Managing internationalization.
> Big Data Analytics
> Foundations and applications of CRM,
> Analytical CRM,
> Customer lifecycle analytical approaches,
> Identification of good prospects for customer acquisition,
> Customer development via up-selling or cross-selling,
> Customer attrition/retention management,
> Big Data and anlaytics managerial problems and techniques.
> Artificial Intelligence and Strategic Innovation
> Artificial Intelligence (AI) for business,
> Overview of machine learning,
> Supervised learning,
> Unsupervised learning,
> Reinforcement learning,
> Deep learning,
> Organisational, managerial and ethical implications of AI,
> AI use cases and applications,
> Strategic innovation, dealing with AI and emerging technologies.
> Fintech
> Fintech industry overview,
> Fintech vs. traditional financial services;
> Industry segmentation,
> Main segments and markets (challengers banks, payment institutions, p2p lending and other lending, compliances businesses, BNPL),
> Fintech business models: from D2C (direct to consumers) to B2B2C,
> Partnership and platform economy,
> The fintech value chain,
> Legal and compliance,
> Open banking and PSD,
> Creating a fintech product and challenges.
> Consumer Behaviour
> Models of consumer behaviour,
> Cultural influences on consumer behaviour,
> Personal and social influences on consumer behaviour,
> Psychological influences on consumer behaviour,
> Responsible marketing and vulnerable consumers.
> Business Development Strategy and Commercial Techniques
> Understand the changing nature of customer requirements in business contexts,
> Understanding the challenges posed by digitialization of business environments and learn ways to harness these ame to your advantage,
> Understand the importance of customer centricity as key to the success of organizations,
> Understanding the role of marketing and sales in business contexts.
> Professional consultancy thesis or professional experience report ( including entrepreneurial experience, internship experience, regular work experience )
Information about the MBA – Leadership & Coding Track is as of October 2022 and may be subject to change.
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