International Summer academy Program

COURSE CONTENT

The IÉSEG International Summer Academy offers students and recent graduates a unique opportunity to build skills in Global Business and Management. During the four-week program they gain knowledge and interpersonal skills needed for a successful career in international business

12 intensive courses to choose from, all taught in English
8 ECTS
64 hours

Main Courses

Week 1 (July 7th to 11th)

Business Ethics in Commerce
> Read the syllabus

Competitive Strategy and Business Model
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Conflict Management in Organizations
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Social Media Marketing
> Read the syllabus

Week 2 (July 15th to 18th)

Consumer Behavior: New Trends
> Read the syllabus

Fashion and Luxury Marketing
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Growing as a Leader
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Innovability for Business Success: Transforming Business and Societies
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Week 3 (July 21st to 24th)

French Culture
> Read the syllabus

Global Business I (it is required to follow part 2 on week 4)
> Read the syllabus

Supply Chain Now and Forward
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Working Effectively in Intercultural Teams
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Week 4 (July 28th to 31st)

Geopolitics (to be confirmed)
> Read the syllabus

Global Business II (it is required to follow part 1 on week 3)
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Money and Capital Markets
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Nudge Marketing
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Topic-based courses = 64 hours = 8 ECTS credits; 1 contact hour = 60 minutes

Grades and Credits

Students’ work is graded out of 20 points, the lowest passing grade is 10/20. Grades may be awarded for final examinations, individual and/or group papers and reports, and class participation. Most grades are a mix of several of these types of assessment.