Master in International Business (MIB) program

Preparing leaders with a global mindset for international business.

  • Format

    3 Terms + Capstone Project

  • Languages


  • Location

    Lille or Paris – France

  • Fees


  • Intake

    September and January

  • Credits

    120 ECTS



The MIB program is designed to cultivate a global mindset necessary for today’s global economic environment.

The program structure is varied to ensure that it will comply with a wide range of personal and professional objectives, and offers a mix of theory and hands-on applications to sharpen students’ skills and insights in different business contexts. Students have the possibility to partially customize the program so that it meets their needs and interests by choosing some of the electives in their curriculum.

The program offers 2 intakes per year, one in January (Lille) and the other one in September (Lille or Paris campuses).
Regardless of the starting date, the program is offered on a full-time basis and consists of 3 terms of courses and a professional experience.

Program Structure

IÉSEG’s Master in International Business is designed for students willing to live a fully cross-cultural and international experience, and offers two different tracks according to participants’ previous academic background:

> Fast Track: participants who have 4 years of higher education (Bachelor in 4 years, Master or “M1” validated by an official degree with an equivalent of 240 ECTS credits) in Management or in the field corresponding to this program, may request exemption of the 3rd term (with no tuition fee reduction).

> Regular Track: for all participants. Mandatory for participants who have 3 years of higher education (Bachelor in 3 years, Licence/”Bac+3″ validated by an official degree with the equivalent of 180 ECTS credits).

January Intake

September Intake

Course Content

The program is offered on a full-time basis and consists of 3 academic terms of courses and a capstone project.


International Business Environment Essentials


Cybersecurity and International Business


This course provides an overview of information security (infosec) and cybersecurity risk assessment and management. Students will learn to identify information assets, threats, and vulnerabilities; and prioritize risk management efforts. Additionally, students will learn to research relevant laws, standards, and best practices.

International Economics


Analyze the determinants and consequences of the international integration of markets and understanding the challenges and risks of international trade and investments;

Understand the impact of globalization on goods, labor and financial markets.

European Union Relations Management


Understand the EU decision-making process and the skills needed for effective negotiations in the European Union (origin, objectives of the EU, methods of economic integration, decision-making process, negotiations, future development …)

Global Finance


This course focuses on financial globalization, that is, the opening up of a country’s financial system to capital flows and financial firms from other countries. It provides the necessary background to understand the basics of global financial markets, and then presents two important but related aspects of global finance; the existing financial regulation, the two recent financial crises, the subprime and the sovereign debt crisis. It also presents possible solutions to fix global finance.

International Management Skills


International Human Resources Management


This course aims to transfer the main logics and methodologies of the principal HRM tools in an international context: planning, recruitment and selection, training, appraisal systems and compensation. The organizational development policies and practices are explained and discussed crosswise in relation to the development of each HRM tool. For all sessions, critical issues and problems related to the practical applications in the international context of the HR operational systems are identified and examined in order to enhance a pragmatic approach.

International Marketing


This course presents an introduction to global marketing. The topics covered in class include the international marketing context, the selection process of potential international markets and alternative market entry strategies, the development of the international marketing strategy, and the standardization vs. adaptation debate when designing the international marketing mix. In addition to lectures, the course consists of (video) case studies, in which students will have to critically apply the concepts discussed in class and propose their own solutions to the various real-life problems and/or situations. Last but not least, students will be asked to work on a group project applying the concepts learned in class to a global company of their choice. An active, interactive, and critical approach is fundamental for this course.

International Supply Chain Management


The course objective is to cover the supply chain strategy and concepts and to give students a solid understanding of the analytical tools necessary to solve the supply chain problems.

Principles of Accounting and Management Control


Evaluate the use of accounting information for both external and internal decision making;

Understand financial statements to assess overall business performance, financial solidity and profitability;

Construct and interpret management accounting information for decision making, planning and control.

Professional Selling Skills and Personal Sales Performance


This course will guide students to the new era of professional selling, and help them to identify and create value for their future customers. Because in the end, everything is about selling. At the end of the course, students will understand customer value, will be able to sell a product/service to a buyer following the SPIN-technique. And they will have a helicopter view on the features of good sales managers, and how to differentiate them from good salespeople.

Project Management


The objective of the course is to introduce advanced methods of project management.

Understand the major approaches and related methodologies of project-group’s organizational design;

Understand the principles and the objectives of project management;

Master the tools for managing time and resources in order to lead projects effectively in different business contexts;

Understand how to organize project teams, considering the individual and social implication of the team working.

Negotiation for International Managers


The goal of this course is to give students the tools to create/maintain fruitful international business relationships through negotiation processes aiming to reach mutually satisfying outcomes.

The content of the course will be centered on the following topics: distributive and integrative negotiation settings and strategies, the influence of culture in negotiation strategy and a glimpse into complexity in international negotiations.

Overall, the objective is to provide key concepts and analysis grids, to be useful in various professional settings, in particular in intercultural settings.

This course will consist of a mix of theory delivered to the students and application exercises and realistic role plays.

Class discussion will be based on the students’ performance in the exercises and the concepts will be illustrated by the group’s experience in negotiation.

Active class discussion will enable appropriation of the concepts and to create links with the participants’ past experience.

Analytical and Strategic Skills


Statistics for Business


It is often said that data is the new gold. This course is designed to immerse students into the principles of proper statistical data analysis and interpretation for business, descriptive as well as inferential. Through lectures, in-class exercises, and a dedicated software, this course addresses the collection, description, analysis and summary of data, including the concepts of frequency distribution, parameter estimation, hypothesis testing, and regression analyses.

Trends in Digital Innovations


Understand the role of new technologies in companies;

Describe the latest trends in ICT;

Understand the Gartner Hype cycle;

Determine when investing in an information system is a good/bad idea by applying appropriate theoretical lenses;

See the importance of technologies to companies in specific industries.

Have greater awareness about ESRS topics such as: planned obsolescence and website visitor tracking practices.

Managing Consultancy and Change


Understand the nature and rigor of management consulting and apply skills in management consulting processes;

Identify the consulting sector characteristics and features for future employment;

Recognize, analyze and negotiate consulting opportunities;

Demonstrate problem solving, design and other analytical skills and learn overall consulting process skills;

Apply the economics of management consulting to set rates and compensate consultants;

Generate insights with meaningful conclusions and recommendations

International Business Strategy and CSR


Understand the main strategy theories, and apply them to organizations that operate in increasingly global markets.

Implement the “strategy tripod” to analyze strategy from an industry-, institution-, and resource-based view.

Identify and discuss challenges and opportunities that the globalization of markets pose to companies.

Have greater awareness about ESRS topics such as: the relevance of CSR for companies that operate in international markets, triple bottom line and stakeholder theory.

Business Game


This course is based on a business management simulation game that integrates the functional areas of production, marketing, logistics, finance and strategy. It increases the participants’ awareness of operating a company from a general management perspective.

Financial Analysis


Students in this course will understand the link between corporate strategy and financial analysis. They will decode financial statements to address the informational concerns of internal and external decision-makers regarding a business’ future performance and attached risks by:

analysing the informational content of the balance sheet: a.o. by constructing and interpreting the statement of financial structure (i.e. working capital, working capital need and net cash) ;

analysing and interpreting the structure of the income statement (and the statement of intermediate balances) ;

analysing and interpreting the statement of cash flows: a.o. by calculating and interpreting excess cash flow, available cash flow and free cash flow, calculating and interpreting the cash conversion cycle ;

calculating, analysing (through decomposition) and interpreting financial ratios ;

usefully comparing the financial statements and ratios over time and with those of other firms to help detect e.g. changes in strategy, differences in market approaches, differences in financial health, …. and generate advices for decision-making.

SAP for International Business


The course will provide insight on how to breakdown complex organizational problems using the appropriate methodology. It will help students apply fundamental theoretical knowledge of an ERP system and particularly the SAP ERP software. The course content describes process components and their integration in the SAP ERP system. Students will learn about the structure of data in SAP software, and develop skills concerning the implementation of SAP ERP system.

Social Media Analytics


The course starts with a general presentation of text mining concepts, followed by a tutorial in which the students can apply the learnings. The course will discuss the usage of APIs for social media analytics. The second part of the course will be devoted to group projects focusing on real-world scenarios based on social network data. The projects will be prototyped during the course hours and finalized in personal work mode.

Professional and Intercultural Development


Intercultural Management


Intercultural management is a multidisciplinary approach to the communicating and understanding problems encountered in interactions between individuals and society/organizations as well as individuals/ organizations interacting with global communities.

The ability to understand and communicate appropriately is a crucial competence in all intercultural interactions.

In this course, an examination is made of theories and research advanced by behavioral sciences in relation to the understanding of cross-cultural communication. The main aim is to fully explore cultural factors and their impacts on global managerial practice.

Furthermore, this course aims to provide students with strategy, awareness and observation skills needed to succeed in any cross-cultural interaction and negotiation worldwide.

This course complements other management and marketing disciplines in developing cross-cultural management skills and knowledge essential for graduates entering managerial careers in increasingly globalized economies around the world.

Business Ethics & Managerial Behavior


Future managers, project managers, team members, need to embody ethical values and practices in their day-to-day (managerial) behavior in order for them, and their organization, to attain an ethical and sustainable competitive advantage.

Understand different environmental changes that require integrating ethics in business practices;

Develope responsible managerial practices to manage change and sustainability;

Use ethical theories, develop a stakeholder approach, and apply methodologies to solve business ethical dilemmas;

Appreciate the value added of behaving ethically (AACSB);

Identify personal strengths and weaknesses with regards to speaking in public.

Authentic Leadership


The aim of this class is to develop leadership potential.

Through a series of lectures and exercises this class develops leadership knowledge, skills, and attitudes in four important leadership domains: task-oriented, relation-oriented, change-oriented, and ethics-oriented leadership.

At the end of the course, the student should be able to list the major theoretical approaches to leadership classified under the following headings: task-, relationship-, change-, and ethics-oriented leadership.

The students should also be able to apply the leadership skills and competencies under these topics in a leadership setting.

Finally, the students should embody the core values, attitudes and identities associated with authentic leadership.

The student should be able to present their own plan as a leader, acknowledging their strengths and weaknesses to do so and present this plan in front of class.



Several electives from our course catalogue

– Blockchain for Business
– Data Analysis in Python (Le Wagon)
– Data Visualization
– Decision Making For Managers
– Entrepreneurial Finance
– Essentials of CRM and CXM
– Essentials of Web Development and User Experience (Le Wagon)
– Game Theory in Business – Building Winning Strategies
– Managing Innovation in the Digital Era
– Managing Intangibles: Some Legal Aspects
– Multi-Channel Marketing
– Network Economy
– Neuromarketing
– Operations in Complex Industries
– The Art of Leading and Coaching a Team

Innovation and New Business Development


Business Consultancy in a Digital Environment*


The course is designed to immerse students into the daily life of business consultants working for an ERP implementation company. Through interactive lectures, group assignments, and the intervention of four expert professionals, this course confronts students with the diverse expectations, tasks, and challenges functional consultants need to tackle. Combining theoretical concepts with hands-on exercises on a hypothetical business case, participants are expected to acquire knowledge on and experience with ERP deliverables and domains (i.e., Microsoft Dynamics 365), workflow design for top-level business processes (i.e.., Procure-to-Pay, Order-to-Cash), project management activities, and functional consulting analysis tools (e.g., XMind, Bizagi).Description to come.

*(2 courses to be chosen among “Business Consultancy in a Digital Environment”, “Leading for Creativity and Design Thinking” or “Strategic People Management”)

Leading for Creativity and Design Thinking*


Creativity is one of the critical components of an organization’s ability to survive and thrive in today’s competitive and dynamic markets. This course will provide participants with a rich understanding of how creativity can be facilitated and managed in a work setting. They will acquire knowledge regarding various theoretical conceptualizations (i.e., how do you define creativity), antecedents (i.e., what makes you and others more creative) and outcomes (i.e., what is the impact) of creativity as well as knowledge on design thinking techniques and tools to lead teams in the creative journey.
How do creative ideas happen? How can we foster our creativity and the creativity of those around us? What are the paths of creative development of individuals who are successful in their creative endeavours? What are the implications for fostering and managing creativity in the workplace? What are the obstacles to creativity? What is the nature of creativity in teams and organizations? These are some of the questions we will address. During the course, a variety of teaching and learning techniques will be used to enable participants to think critically and imaginatively about various perspectives of creativity. To realize the goal of a shared learning experience between participants and the instructor, the course is aimed at integrating real challenges and practical experiences of creativity, projects, presentations, experiential exercises, and critical reflection on the various course materials.Description to come.

*(2 courses to be chosen among “Business Consultancy in a Digital Environment”, “Leading for Creativity and Design Thinking” or “Strategic People Management”)

Strategic People Management*


Description to come.Description to come.

*(2 courses to be chosen among “Business Consultancy in a Digital Environment”, “Leading for Creativity and Design Thinking” or “Strategic People Management”)

Career Program


Our Career Program helps participants to establish their professional career plan by working on their skills, personal strengths, and using networking tools to be prepared to meet recruiters’ expectations internationally.

At the end of the course, students should be able to:

Build a professional career plan;

Identify personal skills and accumulated experiences (e.g., Master experience);

Adapt professional tools (e.g., CV, LinkedIn) to the local market;

Develop an accurate representation of their professional profile;

Use personal networking to better identify professional opportunities;

Gain insight into techniques and tools to find a job or an internship in France or abroad;

Build self-awareness of personal vocations and interests.

Learn more about the Career Program

Entrepreneurship & New Business Development


This course provides participants with a profound understanding on entrepreneurship, new business development, and business plan writing. Through lectures, testimonials, field-work, and group assignments, participants are confronted with the how, where, when, whom, and why of starting and developing new business activities. As part of an international and multicultural team, participants are invited to work on an operational business plan aimed at either the creation of a new venture (NVC-track) or the acceleration of new business for an already established SME (NBD-track). This course’s ambitions thus go beyond providing theoretical insights. Hands-on experience is gained through out-of-class field work covering all steps of the entrepreneurial decision-making process (e.g., idea generation, feasibility analysis, industry study, market analysis, marketing plan, production plan, product development, and financial statements). In doing so, participants accumulate entrepreneurial knowledge and behaviours that support innovative solutions and new value development.

Language Courses


Language Courses


French language lessons for all levels are included in the program for international students. French is the mandatory choice for all non-French speaking students.
For French speaking students, other languages will be offered, and credited as well (Chinese, Spanish, German – list subject to change).

Hands-on Experience


Internship/work experience or thesis/consulting project

Capstone Project: 4-to 6-month internship or work experience anywhere in the world. Alternatively, students can opt for a consulting project or a thesis.

Please note that courses are subject to change; please check with the local contact if you have any questions.

Zoom on… Company Events

Our students participate in various collaborations with companies like 9ALTITUDES or DECATHLON, which enable them to benefit from full immersion in business activities. Our partnerships with different companies, therefore, allow students to gain first-hand experience in different corporate activities such as developing consulting skills or designing an international marketing campaign. These activities can vary as they are developed at the request of our partner companies.

Workshops and Corporate Events

Alongside the courses, the program includes various workshops and corporate events to further develop your personal and professional skills. These cover a range of topics, such as conflict management in cross-cultural environments and intercultural communication.
Our Career Program helps participants to establish their professional career plan by working on their skills, personal strengths, and using networking tools to be prepared to meet recruiters’ expectations internationally.

Discover the Career Program


During their internship, students are able to combine theories of management with hands-on experience and apply the cross-cultural skills they have developed at IÉSEG.

Junior Project Manager, Department Manager, Business Developer, International HR Partner, Business Analyst or Media & Communication Intern for example: the internship opportunities offered by the program at the end of the curriculum are multiple.

Some companies which hire our interns: Nissan, Altios, Unilever, Nestlé, Pepsico, Puma, Decathlon, Cartier Intl, Faurecia, Europass, etc.

The internship can be undertaken in France or abroad. Most students have done their internships in Asia or in Europe for example.

Corporate involment in this program

Companies are an integral part of the academic life of students specialized master. Throughout the program, you’ll have the opportunity to meet and network with companies of all sizes on topics related to your master, during conferences, in-class interventions, challenges or tailor-made recruitment. Partnerships may vary from one to another and new opportunities may be proposed based on needs and availability.

Examples of previous events organized for this program*:
> Company presentation, job opportunities and talent game – DECATHLON
> Company presentation and job opportunities: international opportunities with their 2-year associate program – ALPHASIGHTS

*Non-exhaustive list


Partnership with DECATHLON

Decathlon organizes a yearly webinar to share ongoing strategic projects and share global career opportunities available to our students.

Local contact

Find here your dedicated contact in your region.

General contact

Viktorija LEROY

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