Bachelor in International Business Program

Be part of the new international business culture

  • Format

    3 years

  • Languages


  • Location

    Lille or Paris – France

  • Fees

    €11,620 per year

  • Intake


  • Credits

    180 ECTS



The Bachelor in International Business is a six-semester program, each one offering courses in the fundamental disciplines of management and personal development, as well as courses focused on current issues: social responsibility, ethics, the environment, entrepreneurship, etc.

Thanks to the right mix of theoretical and applied courses that cover foundational, advanced and specialised management topics, the program provides our students with a solid understanding of the international business environment, which they put to direct first-hand practice via a range of increasingly complex business exposures. In keeping with the School’s vision to develop and nurture inspiring, intercultural, responsible changemakers, a large part of the program is dedicated to the personal and professional development of students through personalized career coaching sessions, in order to prepare them to become competent, mature, fair and ethical leaders.

Course Content


YEAR 1 – The foundations
“Becoming familiar with the world of business”




> Business Exploration (5 ECTS)

> Business Law for International Managers (5 ECTS)

> Enhancing English Skills (0 ECTS)

> Ethics & CSR (5 ECTS)

> Mathematics for Business (5 ECTS)

> Personal & Professional Development (IÉSEG Approach – Orientation; Toolbox for Academic and Professional Success) (5 ECTS)

> The Art and Science of Marketing (5 ECTS)



> Applied Economics (5 ECTS)

> English for Managers (2.5 ECTS)

> Introduction to Financial Institutions, Markets & Risk (5 ECTS)

> Management Accounting (5 ECTS)

> Personal & Professional Development (5 ECTS) (Relationship Skills Discovery ; Business Game – Critical Thinking & Problem Solving)

> Statistics for Business (5 ECTS)

> Understanding Cross Cultural Management (2.5 ECTS)


For their first internship, students spend one month in a company in a position that does not entail too much responsibility to give students the opportunity to observe without too much pressure, while gaining useful insights into the day-to-day operation of the firm or establishment.

The missions and functions that students carry out at this stage typically include – although not limited to – the following tasks: production line worker, stacking and labelling, contributing to inventory management, cashier, preparing orders, hotel maid, or humanitarian missions.

Example of internship completed: Room Clerk – WALT DISNEY

YEAR 2 – Advanced topics & Specializations
“Putting personal and professional competences into practice”




> Data Analytics & Visualization for Finance (5 ECTS)

> Digital Business (2.5 ECTS)

> Financial Accounting & Decision Making (5 ECTS)

> International Economics (5 ECTS)

> Management of Information Systems (2.5 ECTS)

> Operations Management (2.5 ECTS)

> People Management (5 ECTS)

> Selling & Sales Management (2.5 ECTS)



> Core Electives & Specializations (10 ECTS total – 2.5 ECTS per elective)

> Personal & Professional Development (5 ECTS) (Free electives ; Business Game (Business Simulation Game & Experiential Learning)



By the time of their second internship, students will be equipped to leverage what they learnt throughout their courses, their personal and professional coaching sessions, community-driven activities and specializations to undertake more complex and serious engagements at companies with higher levels of responsibility.

Missions on the junior assistant level can take place in a variety of fields (e.g. sales, finance, management, marketing, HR, etc.), depending on the student’s professional project and future aspirations.

Example of internship completed: Quality process manager – INGRAM MICRO INC

YEAR 3 – Final Preparations for Market Entry *
“Preparing for professional roles & job market entry”




> Capstone Preparation (5 ECTS)

> Essential HR Tools for Future Managers (2.5 ECTS)

> Optimization Methods (5 ECTS)

Personal & Professional Development (CSR Project ; Business Game – Advanced Business Strategy Game Analysis) (5 ECTS)

> Study Tour (5 ECTS)

> Strategy in Modern Organizations (5 ECTS)

> Transformation Toolkit (2.5 ECTS)



For their final internship, students are asked to integrate into a company in order to lead missions with a growing sense of responsibility, facing tasks that require autonomy and initiative.

Such extensive and complex engagement provides students an excellent opportunity to not only become familiar with a firm, but also to showcase their ability to analyze problems, to be part of a team of decision makers, and to propose viable solutions.

In order to ensure optimal student-employer fit and an enriching student experience, this internship must be in line with the specialization chosen by the student and his or her professional project.
Example of internship completed: Marketing project manager – SIGMA CONNECTIVITY

At the end of the program, students complete a Capstone Project where they have the opportunity to apply the theoretical concepts they learned throughout their curriculum to the context of their internships. The objective of this exercise is to develop skills in analysis, research, organization and presentation applied to real-life situations. Students will present and defend their capstone project in front of a jury.

Final Capstone Report & Jury Defense (5 ECTS)

3rd year in apprenticeship

Students who choose the apprenticeship path in their 3rd year will benefit from specially adapted semesters 5 and 6, to maximize the benefits of their teaching at IÉSEG and their activity in the company.
Please note that course titles were established in September 2022 and are subject to change.

French language classes

French language lessons for all levels are included in the program for international students. French is the mandatory choice for all non-French speaking students.


Preparing for the world of business, being immersed in it, meeting today’s players to become tomorrow’s managers are all components of an IÉSEG student’s career. 


Business Game is a simulation implemented each year in the BIB program. The objective is to allow students to put into practice the courses and knowledge acquired during the year.

The tool gives students practical experience in managing various aspects of businesses in an evolving economic environment. The goal of the teamwork is to manage the operational, market, and financial performance of a business in a competitive market with variations in the economic conditions.

The business game is also an opportunity to present students with a holistic view of business operations including financial decisions, investments, marketing, sales, human resource allocations, capacity management, and other relevant endeavours characterising real life markets. Students appreciate the understanding and command of business fundamentals, market-driven decision-making practices in a services environment, and the ability to set up appropriate strategies. For future managers, it is important to be able to use analytical decision-making and to evaluate the financial implications and performance of business decisions.

CSR Project – The Corporate Social Responsability Project

During the 3rd year, students of the Bachelor in International Business take part in a Corporate Social Responsibility (CSR) project.

Divided into groups, they work on CSR issues that have been identified by partner companies. With the support of coaches and professors at the School, students analyze the topic and come up with concrete recommendations and a detailed action plan that they ultimately present to the company.


After a common path for the first two years, BIB students can choose to attend an apprenticeship program in the 3rd year. This option allows students to alternate between theoretical training at IÉSEG and real-life professional experience in a company, at an average rate of three weeks in the company and one week at the School (from the beginning of September to the end of August). Another advantage of this option is that students can complete their work-study program in their field of specialization or in a sector of activity of their choice.

The apprenticeship is a very effective way to enter the professional world quickly and with confidence. This option is offered on the Lille campus only, so students from the Paris-La Défense campus will have to change campuses in the third year.

It is compulsory for students to undertake the entire apprenticeship period at a company located in France and gives rise to remuneration and tuition costs that are entirely financed by the employer. This system requires students to sign an employment contract, where the conditions are different depending on whether the student is European or non-European:

> For French citizens and members of the European Union: the student does not need to request a work permit from the French State to be enrolled in the apprenticeship program (in accordance with the ‘free movement’ principle of people within the EU).

> For citizens from outside the European Union: the student must have studied a minimum of one year in France prior to enrolling in an apprenticeship path. A valid residence permit and a work permit is required, and it must be requested from the French State.


IÉSEG promotes the professional integration of its students by alternating pedagogical knowledge with business know-how. At the end of each academic year, students complete an internship that allows them to gradually discover the business world:

  • 1st year: Labor or social impact internship (1 month)
  • 2nd year: Junior assistant internship (3 months)
  • 3rd year: Junior manager internship (6 months)

University Exchange Program and Double Degree

BIB students have a truly international experience on many levels, with more than 100 different nationalities represented among the students on campus, as well as during exchanges at a partner university, or by completing a Double or Triple Degree abroad.


> Develop a greater understanding of both one’s own and other cultures.
> Gain a truly “international” education by living and studying abroad, becoming familiar with other educational methods and management approaches.
> Gain self-confidence and independence.
> Improve foreign languages and multicultural competences through immersion.
> Meet new people and form lifelong friendships around the world, as well as a future professional network.

Exchange Program and Double Degree

Students can also opt for a Double Degree with the following partner universities:
> HAAGA-HELIA University of Applied Sciences – Helsinki (Finland)
> Universita Carlo Cattaneo LIUC – Castellanza (Italy)
> Kozminski University – Warsaw (Poland)
> University of Hertfordshire – Hatfield (UK)

Several partner universities are available for an academic exchange as part of the program:
> Universidad Argentina de la Empresa – Buenos Aires (Argentina)
> RMIT University – Melbourne (Australia)
> Corvinus University – Budapest (Hungary)
> Reykjavik University (Iceland)
> Institut Teknologi Bandung – School of Business & Management (Indonesia)
> Maynooth University (Ireland)
> The Hebrew University – The Jerusalem School of Business Administration (Israel)
> LUISS Guido Carli University – Roma (Italy)
> Universita Bocconi – Milano (Italy)
> Rikkyo University – Tokyo (Japan)
> Ritsumeikan Asia Pacific University – Beppu (Japan)
> Yamanashi Gakuin University – Kofu (Japan)
> Almaty Management University (Kazakhstan)
> American University of Science and Technology – Beirut (Lebanon)
> ISM University of Management and Economics – Vilnius (Lithuania)
> University of Malaya – Kuala Lumpur (Malaysia)
> ITAM – Mexico City (Mexico)
> Universidad de La Salle Bajio – Leon (Mexico)
> Universidad de las Americas – Puebla (Mexico)
> Université Internationale de Rabat – Rabat Business School (Morocco)
> Maastricht University – School of Business and Economics (Netherlands)
> BI Norwegian Business School – Oslo (Norway)
> Universidad ESAN – Lima (Peru)
> Ateneo de Manila University (Philippines)
> ISCTE Business School – Lisboa (Portugal)
> ISEG – Lisbon School of Economics & Management (Portugal)
> Groupe Ecole Supérieure de Commerce de Dakar (Senegal)
> University of Ljubljana (Slovenia)
> Konkuk University – Seoul (South Korea)
> Korea University – Seoul (South Korea)
> IE University – Madrid (Spain)
> Universidad de Navarra – ISSA School of Applied Management – Pamplona (Spain)
> Universidad Politecnica de Valencia (Spain)
> Jonkoping University (Sweden)
> ZHAW – School of Management and Law – Winterthur (Switzerland)
> National Chengchi University – Taipei (Taiwan)
> Mediterranean School of Business – Tunis (Tunisia)
> Koç University – Istanbul (Turkey)
> Nottingham Trent University (UK)
> Indiana University – Bloomington IN (USA)
> Northeastern University – Boston MA (USA)
> Nova Southeastern University – Fort Lauderdale FL (USA)
> Western New England University – Springfield MA (USA)

Workshops and Corporate Events

Alongside the courses, the program includes various workshops and corporate events to further develop your personal and professional skills. These cover a range of topics, such as conflict management in cross-cultural environments and intercultural communication.

Our Career Program helps participants to establish their professional career plan by working on their skills, personal strengths, and using networking tools to be prepared to meet recruiters’ expectations internationally.

Discover the Career Program


The BIB (“Diplôme d’Études Supérieures en Affaires Internationales”) is accredited by the French Higher Education Ministry (VISA BAC+3).

Through this label, the government recognizes the rigor and the requirements of this program, the quality of the faculty and the contents of the curriculum.

Local contact

Find here your dedicated contact in your region.

General contact

Diviya NEDA