Professor

Felipe PANTOJA

Felipe PANTOJA
Assistant Professor
Ph.D. in Business Administration, Marketing - Neoma Business School
Track: Marketing
Education
  • 2016 : Ph.D. in Business Administration, Marketing, Neoma Business School, France
  • 2014 : Master, Business Administration, Marketing, Federal University of Rio Grande do Sul, Brazil
  • 2010 : Bachelor, Business Administration, Management, Federal University of Pará, Brazil
Professional Experiences
Academic Experience
  • 2013 - 2016, Teaching and Research Assistant, Neoma Business School, Reims, France
Published Papers in Refereed Journals
  • Rossi P., Pantoja F., Borges Adilson, Werle Carolina, (2017). What a Delicious Name! Articulatory Movement Effects on Food Perception and Consumption, Journal of the Association for Consumer Research, 2 (4) 392-401.
  • Pantoja F., Rossi P., Borges A., (2016). How Product-Plot Integration and Cognitive Load Affect Brand Attitude: A Replication, Journal of Advertising, 45 (1) 113-119.
Peer Review Proceedings
  • Pantoja F., Borges Adilson, Rossi P., Yamim Amanda, (2017), If I Touch I Like It! The Interplay between Tactile Inputs and Gustatory Perceptions, in: Back to the Future: Using Marketing Basics to Provide Customer Value Springer, pp..
  • Rossi P., Pantoja F., Kim Kacy, Yoon Sukki, (2017), The Mind of the Beholder: Luxury Product Placement and Product-Background Scene Congruency, in: Back to the Future: Using Marketing Basics to Provide Customer Value Springer, pp.257-257.
  • Pantoja F., Nique W., Adilson B., Rossi P., (2016), Towards a New Hierarchy of Personal Values: Activating Values in Biculturals Through Language , in: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Springer, pp.485.
  • Rossi P., Borges A., Pantoja F., (2016), This Cannot Be a Private Label: Effects of Private Labels on Consumer Sensory Evaluation, in: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Springer, pp.499.
  • Pantoja F., Bakpayev Marat, Rossi P., Yoon Sukki, (2016), Old, But Gold! the Role of Aging Stereotypes on Consumers’ Purchase Intentions in Second-Hand Marketplaces, in: NA - Advances in Consumer Research Volume 44 Association for Consumer Research, pp.580-581.
  • Rossi P., Pantoja F., Borges A., Werle C., (2016), What a Delicious Name! The Relationship between Embodiment and Food Consumption, in: Creating Marketing Magic and Innovative Future Marketing Trends Springer International Publishing AG, pp..
  • Pantoja F., Bakpayev M., Rossi P., Sukki Y., (2016), Old, but Gold! How Age Stereotype Affects Evaluation of Second-Hand Products, in: Creating Marketing Magic and Innovative Future Marketing Trends Springer International Publishing AG, pp..
Research field
  • Marketing and Consumer Behavior
Teaching
Grande Ecole Program:
  • Introduction to marketing
  • Market research
  • Marketing management
IÉSEG