Master in Digital Marketing & CRM

Overview

The Master in Digital Marketing & CRM is a 4-term program completely taught in English which provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.

The main objective of the program is to prepare future managers to work in these two rapidly emerging and complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.

The program’s focus is on combining theory with practical knowledge. This is the foundation for the development of professionals who can improve their effective digital marketing strategy by capitalizing on customer’s data. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.

QS Business Masters Rankings 2023: IÉSEG is ranked 30th worldwide for its Master in Digital Marketing & CRM.

Director’s foreword

Dr. Nico HEUVINCK

Academic Director, Professor of Marketing

The internet has completely changed marketing practice and has led to new forms of communication and commercialization: the digital economy. Today, developing online communication with potential customers, and building long term relationships with them, are top priorities for marketing professionals. Successful management of online customers will increase company competitiveness and profitability. The Master in Digital Marketing & CRM provides a unique opportunity to strengthen both your knowledge in digital marketing and customer relationship management.

Career opportunities

Today the business environment requires proficiency in online marketing and CRM. This innovative program has been designed by experts to teach the fundamentals of online business practices. Graduates will have mastered new techniques to optimize communication strategies and improve customer relations. Career opportunities can be found in diverse sectors in positions such as: