[Research Symposium] 2024 Summer Marketing Symposium
Date and Location – Thursday May 16th 2024 from 09:30AM to 5PM
Lille Campus, Vauban building, rooms V303-V304.
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IÉSEG and its Marketing & Sales Department have the great pleasure to host the 2024 Summer Symposium held at its premises in Lille.
This one-day event will feature three distinguished speakers who will present their research and insights on key marketing issues.
Attendees can expect to gain valuable insights on the latest trends and developments in the field of marketing, and engage in discussions with fellow attendees and speakers.
The symposium promises to be an exciting and informative event for all those interested in the field of marketing. It will also provide an excellent opportunity for exchanges and networking among attendees.
Everyone interested in marketing research is welcome: professors, postgraduate students, and researchers.
> English will be the working language during presentations and discussions.
PROGRAM
- 9:30-10:30am: Welcome coffee
- 10:30am-12pm: “How are Information Availability and Technology Changing Buyer-Seller Relationships?” by Michael Ahearne (C.T. Bauer, University of Houston)
- 12pm-1:30pm: Lunch
- 13:30pm-3pm: “How Labor vs. Material Cost Justifications Affect Perceptions of Price Increases” by Rajesh Bagshi (Virginia Tech)
- 3pm-3:30pm: Coffee break
- 3:30pm-5pm: “The Impact of Being Banned and Re-Admitted on Future Social Media Behaviour: An analysis of Twitter’s 2021 Capitol Riot Bans and Elon Musk’s Twitter Amnesty” by Raoul Kubler (ESSEC)
