High School Summer Program – Program Content

Experience college-life!

  • Format

    2 to 4 weeks

  • Languages

    English

  • Location

    Paris – FRANCE

  • Fees

    €3,000 or €5,000

  • Intake

    July

  • Credits

    8 ECTS

Accreditations

PROGRAM

During the High School Summer Program, students will attend introductory courses related to business and management. Students will also enjoy the Parisian life and French culture through a variety of cultural activities and their host families. This will be a unique opportunity to experience college life and exchange with international students!

Learning Objectives

During 2 or 4 weeks, students will take a variety of courses to deepen their understanding of business and management. This program will enable them to develop solid academic skills that will pave the way for their future college admissions and student life.

Course Content

  • 2-week option: 2 intensive courses taught in English, 36 contact hours
    Upon completion of the program, students will get a certificate
  • 4-week option: 4 intensive courses taught in English, 72 contact hours
    Upon completion of the program, students will get 8 ECTS credits

ECTS

Week 1: Empowering Changemakers for a Better Society (16 contact hours)

2

Description

2

Empowering Changemakers for a Better Society, Jean-Philippe AMMEUX

At the end of this module, students should be able to:

Understand major challenges the world is facing in 2023

Understand how to build an adequate response through a collective visioning process and preparation of changemakers

Week 2: Brand Management (16 contact hours)

2

Description

2

Brand Management, Trish RUBIN

At the end of this module, students should be able to:

Understand Brand as a Concept and strategy that links INDIVIDUALS to their own CORPORATE brand

Have an appreciation for a career in BRANDING in a diverse world of marketing products

Explore current tools to influence relationships with consumers in today’s Digital and Social world

Employ a useful branding model on a team to execute a creative brand strategy for a product that goes from BRAND AWARENESS to INSISTENCE using the framework of the 4C’s: CONTEXT, CUSTOMERS, COMPETITION, and CAPABILITY

Week 3: Develop your Soft Skills: the key to success in the business world (16 contacts hours)

2

Description

2

Develop your Soft Skills: the key to success in the business world, Benoit CHALIFOUX

At the end of this module, students should be able to:

Improve their Emotional Intelligence

Re-imagine Decision Making

Challenge traditional models of supervisory skills

Use empathy for conflict management

Master the art of selling without selling

Understand the future worth of soft skills versus hard skills

Create a work environment where your team blossoms and your results increase

Week 4: International Business (16 contacts hours)

2

Description

2

International Business, Renée KIM

At the end of this module, students should be able to:

Effectively search, identify, analyze global market opportunities and develop global strategy

Determine appropriate market entry strategies

Develop a Global STP Strategy

Design marketing mix decision on a global basis

Work in an international and intercultural environment

Corporate Sessions (4-8 contact hours)

TO BE CONFIRMED

Grades and Credits

Students’ work is graded out of 20 points, the lowest passing grade is 10/20. Grades may be awarded for final examinations, individual and/or group papers and reports, and class participation. Most grades are a mix of several of these types of assessment.

Grades and Credits, Transcription and Credit Transfer

General contact