2 weeks
High School Summer Program – Program Content
Experience college-life!
-
-
English
-
Paris – FRANCE
-
€3,850
-
June
-
4 ECTS
Accreditations
PROGRAM
During the High School Summer Program, students will attend introductory courses related to business and management. Students will also enjoy the Parisian life and French culture through a variety of cultural activities and their host families. This will be a unique opportunity to experience college life and exchange with international students!
Learning Objectives
During 2 weeks, students will take a variety of courses to deepen their understanding of business and management. This program will enable them to develop solid academic skills that will pave the way for their future college admissions and student life.
Course Content
- 2-week option: 2 intensive courses taught in English, 36 contact hours
Upon completion of the program, students will get a certificate and a transcripts
ECTS
Empowering Changemakers for a Better Society, Jean-Philippe AMMEUX
At the end of this module, students should be able to:
Understand major challenges the world is facing in 2023
Understand how to build an adequate response through a collective visioning process and preparation of changemakers
Brand Management, Trish RUBIN
At the end of this module, students should be able to:
Understand Brand as a Concept and strategy that links INDIVIDUALS to their own CORPORATE brand
Have an appreciation for a career in BRANDING in a diverse world of marketing products
Explore current tools to influence relationships with consumers in today’s Digital and Social world
Employ a useful branding model on a team to execute a creative brand strategy for a product that goes from BRAND AWARENESS to INSISTENCE using the framework of the 4C’s: CONTEXT, CUSTOMERS, COMPETITION, and CAPABILITY
Several French Culture classes will be offered in the afternoon.
Grades and Credits
Students’ work is graded out of 20 points, the lowest passing grade is 10/20. Grades may be awarded for final examinations, individual and/or group papers and reports, and class participation. Most grades are a mix of several of these types of assessment.
General contact
Claire ROTURIER
