The Master of Science in Digital Marketing & CRM is a one year program completely taught in English which provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.
The main objective of the program is to prepare future managers to work in these two rapidly emerging and complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.
The focus is on acquiring the theoretical and practical knowledge. This is the foundation for the development of professionals who can improve their effective digital marketing strategy by capitalizing on customer’s data. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.
QS Business Masters Rankings 2019: IÉSEG is ranked 26th worldwide out of 70 programs and 3rd French Business School for its MSc in Digital Marketing & CRM.
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Today the business environment requires proficiency in online marketing and CRM. This innovative program has been designed by experts to teach the fundamentals of online business practices. Graduates will have mastered new techniques to optimize communication strategies and improve customer relations. Career opportunities can be found in diverse sectors in positions such as: