MSc in Digital Marketing & CRM

Empower your innovative mindset to boost digital and CRM strategies!

  • Format


  • Languages


  • Location


  • Fees


  • Intake


  • Credits

    90 ECTS



The Master of Science in Digital Marketing & CRM is a one year program completely taught in English which provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.

The main objective of the program is to prepare future managers to work in these two rapidly emerging and complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.

The program’s focus is on combining theory with practical knowledge. This is the foundation for the development of professionals who can improve their effective digital marketing strategy by capitalizing on customer’s data. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.

QS Business Masters Rankings 2020:  IÉSEG is ranked 21st worldwide out of 77 programs and 5th French Business School for its MSc in Digital Marketing & CRM.

In partnership with:

Director’s foreword

MSc in Digital Marketing & CRM


Academic Director, Professor of Marketing

The internet has completely changed marketing practice and has led to new forms of communication and commercialization: the digital economy. Today, developping online communication with potential customers, and building long term relationships with them, are top priorities for marketing professionals. Successful management of online customers will increase company competitiveness and profitability. The Master of Science in Digital Marketing & CRM provides a unique opportunity to strengthen both your knowledge in digital marketing and customer relationship management.

Presentation of our Master of Science in Digital Marketing & CRM

Key Program Advantages

  • Specialized and innovative program designed with by experts
  • Interactive approach with academics and professionals
  • The possibility to obtain relevant Google certificates
  • Opportunity to engage in webstore development (hackathon, coding, and mobile apps)
  • Partnership with Le Wagon – a leading international coding School
  • Accredited by the French Higher Education Ministry with a state-recognized ‘Grade de Master’

Master of Science (MSc) Degrees

Upon successful completion of their Postgraduate program (90 ECTS), students are awarded the traditional ‘MSc Degree’ from the Conférence des Grandes Écoles (“Diplôme de la Conférence des Grandes Écoles”), which attests to the School’s excellence.

IÉSEG is authorized by the French Ministry of Higher Education, Research and Innovation to also deliver the State-recognized ‘Grade de Master’ for eight of its Postgraduate programs (“Diplôme d’Études Spécialisées en Management International”) and provide a registered title with the French RNCP (the National Registry of Professional Certification).

Learn more about Degrees Awarded

Career opportunities

Today the business environment requires proficiency in online marketing and CRM. This innovative program has been designed by experts to teach the fundamentals of online business practices. Graduates will have mastered new techniques to optimize communication strategies and improve customer relations. Career opportunities can be found in diverse sectors in positions such as:

  • Business Development Analyst
  • CRM Specialist
  • Digital Marketing Specialist
  • Marketing Manager
  • Product Manager
  • Web Campaign Specialist


Diverse Student Body

Our programs attract a wide range of people with diverse perspectives, reflecting cultures, opinions and talents from different regions of the world. This year, we will welcome another diverse group of students:

Study in an International environment

Meet with us

All year round, IÉSEG is present at many events in France and abroad: fairs, open days, live events, etc. Discover our next events and don’t hesitate to come and meet us! We would be happy to meet with you on this occasion.

Meet with us


Local contact

Find here your dedicated contact in your region.

General contact

Viktorija LEROY