Expert opinions from our faculty
Below you will find a selection of articles that focus on different areas of research at IÉSEG. These are based on interviews with, and research papers authored by, different members of the School’s faculty.
Management
Entrepreneurship, Innovation and Strategy
- – Catherine DEMANGEOT (March 2018)
- Forming entrepreneurial teams – Cyrine BEN-HAFAÏEDH (June 2017)
- Promote routines to enhance team performance – Caroline SARGIS-ROUSSEL (January 2016)
- How can companies access poor consumers in rich markets? – Loïc PLÉ (January 2016)
- Keys to effective corporate branding – Kenneth DE ROECK and François MAON (April 2015)
- Can You Force Change Within a Company? – Anna CANATO (november 2014)
- His business, her business: How different are men and women’s motives for entrepreneurship? – Johan MAES (october 2014)
Human Resources Management
- Support for HR found to boost employee commitment and performance – Elise MARESCAUX (April 2018)
- – Elodie GENTINA (March 2018)
- New study reveals pressure on middle managers can lead to unethical behavior & misleading data – João VIEIRA DA CUNHA (January 2018)
- Let’s make a deal: When employees demand special treatment – Elise MARESCAUX (May 2017)
- Employers prefer to promote men… but not always – Ann-Sophie DE PAUW (June 2016)
Corporate Social Responsability
- – Simone DE COLLE (December 2018)
- – Frank DE BAKKER (October 2018)
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- CSR communication: What is the impact for companies facing future allegations of social irresponsibility? – Catherine JANSSEN (October 2016)
Management of Information Systems
- Remote work and mobile technologies: between autonomy and invisible control – Aurélie LECLERCQ-VANDELANNOITTE (Avril 2017)
Marketing & Negotiation
Marketing
- – Bert PAESBRUGGHE (October 2018)
- – Yvon MOYSAN (June 2018)
- – Elodie GENTINA (Mars 2018)
- – Catherine DEMANGEOT (March 2018)
- How national identity and country-of-origin influence consumer choice – Katharina P. ZEUGNER-ROTH (March 2018)
- – Yvon MOYSAN (August 2017)
- How can retailers increase the adoption of in-store mobile payment? – Gwarlann DE KERVILER & Nathalie DEMOULIN (January 2017)
- Slow speedy shoppers with bespoke flooring- Nico HEUVINCK (November 2016)
- CSR communication: What is the impact for companies facing future allegations of social irresponsibility? – Catherine JANSSEN (October 2016)
- Food deprivation increases the health halo effect – Romain CADARIO (October 2016)
- Changing brands without losing customers – Véronique PAUWELS-DELASSUS (December 2015)
- Personal connection: a key to luxury preferences – Barbara SLAVICH et Gwarlann DE KERVILER (October 2015)
- Leveraging television to improve eating habits- Karine CHARRY (October 2015)
- Keys to effective corporate branding – Kenneth DE ROECK and François MAON (April 2015)
- – Kristof COUSSEMENT (December 2014)
Negotiation
- – Jimena RAMIREZ (October 2018)
- Building trust for foreigners in China – Jingjing YAO (June 2018)
- Employers prefer to promote men… but not always – Ann-Sophie DE PAUW (June 2016)
- Honor, face, and dignity cultures at the negotiation table – Jimena RAMIREZ-MARIN & JingJing YAO (June 2016)
Economics and Quantitative Methods
Economics
- Removing fossil fuel subsidies will not reduce CO2 emissions as much as hoped – Loïc BERGER (February 2018)
- Who profits from productivity gains? – Hervé LELEU and Jean-Philippe BOUSSEMART (December 2017)
- Taking uncertainty into account to better fight climate change – Loïc BERGER (Avril 2017)
Finance, Audit and Control
Finance
- – Yvon MOYSAN (June 2018)
Economics
- – Yvon MOYSAN (August 2017)